{"id":6151,"date":"2024-10-15T17:00:56","date_gmt":"2024-10-15T22:00:56","guid":{"rendered":"https:\/\/www.allcampus.com\/?p=6151"},"modified":"2025-04-23T09:34:30","modified_gmt":"2025-04-23T15:34:30","slug":"transforming-social-work-education-adelphi-universitys-success-with-allcampus","status":"publish","type":"post","link":"https:\/\/allcampus.com\/about-all-campus\/press-insights\/transforming-social-work-education-adelphi-universitys-success-with-allcampus\/","title":{"rendered":"Transforming Social Work Education: Adelphi University&#8217;s Success With AllCampus"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/allcampus.com\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/adelphi-msw-main-alt.jpg\" alt=\"Photo of an female MSW professional, overlayed with the Adelphi University logo and a statistic of: 500+ students started\" class=\"img-responsive inline-img fright\" style=\"width: 40%; padding: 0; border: 0; box-shadow: none;\"\/><\/div>\n<h2>The Situation<\/h2>\n<p>Adelphi University\u2019s School of Social Work needed to boost graduate enrollments, particularly in its MSW programs. Their structure required a strategic shift away from the low-residency format in order to attract more working adults and meet market demands.<\/p>\n<hr>\n<h2>Our Objective<\/h2>\n<p>The primary goal was to increase MSW and Advanced Standing MSW enrollments without compromising on the quality of education. Secondarily, the Adelphi and AllCampus teams wanted to consolidate marketing efforts and develop a more cohesive approach across Adelphi\u2019s online portfolio.<\/p>\n<hr>\n<h2>Getting to Work<\/h2>\n<p>In April 2018, AllCampus and Adelphi University launched a comprehensive marketing strategy with the following key steps:<\/p>\n<ul class=\"inline-list\">\n<li><strong>Proving the viability of online programs with market research<\/strong><\/li>\n<li><strong>Introducing a fully online option with virtual residencies<\/strong><\/li>\n<li><strong>Renaming the program to \u201cOnline MSW\u201d<\/strong> to better reflect the format and appeal to prospective students<\/li>\n<\/ul>\n<hr>\n<h2>Key Features\/Benefits<\/h2>\n<ul class=\"inline-list\">\n<li><strong>Market Research:<\/strong> In-depth market analysis guided marketing decisions, including the decision to transition to a fully online format.<\/li>\n<li><strong>Collaborative Approach:<\/strong> AllCampus\u2019s enrollment and marketing teams worked closely with Adelphi faculty and stakeholders to implement best practices for online student recruitment and support.<\/li>\n<li><strong>Flexibility for Students:<\/strong> Introducing virtual residencies allowed working professionals to pursue an MSW without significant disruption to their lives.<\/li>\n<\/ul>\n<div class=\"gray-box\" style=\"margin: 3em 0;\">\n<h2 id=\"the-results\">The Results<\/h2>\n<p style=\"margin-bottom: 1.5em\">Since the partnership began:<\/p>\n<div class=\"icon-box-grid three\">\n<div class=\"icon-box\" style=\"display:block; padding: 30px;\">\n                  <img decoding=\"async\" src=\"https:\/\/www.allcampus.com\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/adelphi-msw-enrollments.png\" alt=\"Enrollment Icon\" class=\"img-responsive circle-icon\" \/><\/p>\n<h4 style=\"color: #44a9cc; font-size: 34px; line-height: 1; padding-left: 0;\" class=\"text-center\">Enrollment Growth<\/h4>\n<p>The Spring 2024 term saw the highest spring start in the program\u2019s history and a 15% increase in enrollments from the previous year. The program also had the second-highest start in program history for Fall 2023.<\/p>\n<\/p><\/div>\n<div class=\"icon-box\" style=\"display:block; padding: 30px;\">\n                  <img decoding=\"async\" src=\"https:\/\/www.allcampus.com\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/adelphi-msw-leads.png\" alt=\"Leads Icon\" class=\"img-responsive circle-icon\" \/><\/p>\n<h4 style=\"color: #44a9cc; font-size: 34px; line-height: 1; padding-left: 0;\" class=\"text-center\">Lead Generation<\/h4>\n<p>AllCampus and Adelphi gained a 13% increase in leads year-over-year while reducing cost per lead.<\/p>\n<\/p><\/div>\n<div class=\"icon-box\" style=\"display:block; padding: 30px;\">\n                  <img decoding=\"async\" src=\"https:\/\/www.allcampus.com\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/adelphi-msw-renewal.png\" alt=\"Renewal Icon\" class=\"img-responsive circle-icon\" \/><\/p>\n<h4 style=\"color: #44a9cc; font-size: 34px; line-height: 1; padding-left: 0;\" class=\"text-center\">Program Renewal<\/h4>\n<p>The partnership was renewed in May 2023.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"student-testimonials\">\n<p style=\"padding:20px; margin:auto\"><img decoding=\"async\" class=\"quote-bubble\" src=\"https:\/\/www.allcampus.com\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/comment-quote-duotone.svg\"><\/p>\n<div class=\"testimonial-content\">\n<p>\u201cAllCampus\u2019s marketing strategies have allowed us to deliver our MSW program to more working professionals aspiring toward social work. A high-quality education has always been Adelphi\u2019s  top priority, and now we can bring that to busy students who need flexible online programs..\u201d<\/p>\n<p><span>\u2014 Patricia A. Joyce DSW, Associate Professor School of Social Work, Director of Online MSW Program School of Social Work<\/span><\/p>\n<\/div>\n<\/div>\n<p>AllCampus\u2019s partnership with Adelphi University demonstrates the impact that strategic marketing and collaboration have in higher education. By embracing innovative solutions and adapting to market needs, Adelphi has grown its MSW program and set a new standard for flexibility in social work education.<\/p>\n<hr>\n<h2>Contact Information<\/h2>\n<p>For more information on how AllCampus can revolutionize your university&#8217;s enrollment strategy, contact our University Solutions team at <a href=\"mailto:sales@allcampus.com\">sales@allcampus.com<\/a>.<\/p>\n<hr>\n","protected":false},"excerpt":{"rendered":"<p>Adelphi University, a long-standing fixture in Long Island, New York, faced the challenge of expanding its Master of Social Work (MSW) program in a competitive market, despite having a well-known institutional focus on social work.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"case-study-post.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-6151","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-education-partners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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