{"id":4553,"date":"2023-02-15T13:43:02","date_gmt":"2023-02-15T19:43:02","guid":{"rendered":"https:\/\/www.allcampus.com\/about-all-campus\/press-insights\/fee-for-service-building-a-sustainable-online-program\/"},"modified":"2023-02-15T13:43:02","modified_gmt":"2023-02-15T19:43:02","slug":"fee-for-service-building-a-sustainable-online-program","status":"publish","type":"post","link":"https:\/\/allcampus.com\/about-all-campus\/press-insights\/fee-for-service-building-a-sustainable-online-program\/","title":{"rendered":"Fee-for-Service: Building a Sustainable Online Program"},"content":{"rendered":"<h2 id=\"cs-heading-challenge\">The Challenge<\/h2>\n<p>A top-ten university (\u201cthe University\u201d) needed to reach an ambitious enrollment growth target for their online master\u2019s program. They wanted to support that initiative with a focus on digital marketing and enrollment management. The University sought a short-term partnership, which allowed them to fill their needs gaps as they built up internal capabilities. <\/p>\n<hr>\n<h2 id=\"cs-heading-solution\">The Solution<\/h2>\n<div><img decoding=\"async\" src=\"\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/ad_example.png\" alt=\"The Solution\" class=\"img-responsive inline-img fright\" style=\"width:250px;\" \/><\/div>\n<p>After considering many options, the University chose to enter into a customized, fee-for-service partnership with AllCampus to grow the enrollment in their online master\u2019s program. <\/p>\n<p>To provide the adaptability that the University requested, AllCampus agreed to review the agreement and budget annually.<\/p>\n<p>The University did not require a full suite of services. Several teams at AllCampus leveraged the company\u2019s expertise, resources, technology and services to contribute the following:<\/p>\n<ul>\n<li>Corporate partner channel manager tapped into new channels of prospective students by presenting the program to AllCampus\u2019 extensive corporate partner network, encompassing more than 4,000 companies and organizations across 60 industries.<\/li>\n<li>Enrollment specialists nurtured prospective students at every point of the enrollment process \u2014 from initial contact to completed application.<\/li>\n<li>Digital marketers deployed and optimized targeted advertising campaigns for paid search and social media by factoring in enrollment funnel metrics.<\/li>\n<li>Content writers, designers and developers created compelling, informative and user-friendly collateral for the program\u2019s new organic site, hosted within the University\u2019s site architecture.<\/li>\n<\/ul>\n<p>\u201cAllCampus saw this FFS partnership as a significant success, as it achieved the client\u2019s goals,\u201d said Kyle Shea, EVP of partnership development at AllCampus. \u201cWe grew the program to a sustainable enrollment size and then helped our partner get to a position where they could bring their program back in-house with new additions to their staff to manage the marketing and enrollment services.\u201d<\/p>\n<hr>\n<h2 id=\"cs-heading-results\">Results<\/h2>\n<p>The collaborative partnership scaled up the University\u2019s enrollment and operations to a sustainable level, enabling the university to begin managing the online program internally. <\/p>\n<div class=\"graph-images\">\n<div class=\"row\">\n<div class=\"col-md-5 col-md-offset-1\">\n<h5>Enrollments Grew by 2.5x<\/h5>\n<p><img decoding=\"async\" src=\"\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/img1.png\" alt=\"Enrollments Grew by 2.5x\" class=\"img-responsive\" \/><\/p>\n<p>New enrollments rose from 20 in the year before the partnership to 50 in its final year<\/p>\n<\/div>\n<div class=\"col-md-5\">\n<h5>$9.5 Million<\/h5>\n<p><img decoding=\"async\" src=\"\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/img2.png\" alt=\"$9.5 Million\" class=\"img-responsive\" \/><\/p>\n<p>University\u2019s net revenue from the partnership<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"subpage-callout\" style=\"text-align:left; margin:20px 0 50px; padding:20px\">\n<h4 style=\"padding:10px 0 0; font-size:18px\">Over the span of the partnership from spring 2019 to fall 2021, AllCampus generated the following results:<\/h4>\n<ul class=\"advantages-list\">\n<li>The number of students enrolled in the online master\u2019s program more than doubled, from 20 students pre-partnership to 50 students in the final year.<\/li>\n<li>The University\u2019s digital properties generated more than 125,000 unique visits and more than 6,000 inquiries.<\/li>\n<li>Paid efforts resulted in more than 34,000 visitors and nearly 2,400 inquiries, with a 7 percent on-page conversion rate.<\/li>\n<li>The partnership generated more than $9.5 million in net revenue for the University.<\/li>\n<\/ul>\n<\/div>\n<div class=\"graph-images\">\n<div class=\"row\">\n<div class=\"col-md-5 col-md-offset-1\">\n<h5>13x Increase to Landing Page Conversion Rate<\/h5>\n<p><img decoding=\"async\" src=\"\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/img3.png\" alt=\"13x Increase to Landing Page Conversion Rate\" class=\"img-responsive\" \/><\/p>\n<p>Optimizations to paid marketing led to steady performance gains over the partnership<\/p>\n<\/div>\n<div class=\"col-md-5\">\n<h5>124% Increase in Inquiry-to-Attending Rate<\/h5>\n<p><img decoding=\"async\" src=\"\/wp-content\/themes\/allcampus-2017\/images\/case-studies\/img4.png\" alt=\"124% Increase in Inquiry-to-Attending Rate\" class=\"img-responsive\" \/><\/p>\n<p>Marketing and Enrollment teams worked closely together to improve identification and targeting of qualified prospects<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n<h2 id=\"cs-heading-conclusion\">Conclusion<\/h2>\n<p>No two programs are the same, and not every college or university has the same goals; a one-size-fits all approach to program management is not enough. By providing both fee-for-service and revenue-share options, AllCampus is able to expand the customization available to their partners. <\/p>\n<p>The University had a critical need that did not require a full suite of marketing services. Instead, they were able to enlist the exact, targeted support they required \u2014 in this case, digital marketing and enrollment support. Not only did they achieve 250 percent growth, but the University\u2019s internal team gained insights and guidance that empowered them to maintain this success after the partnership concluded.<\/p>\n<hr>\n<p><strong>Want to learn more about what AllCampus can do for you?<\/strong> Fill out the form below and we\u2019ll be in contact with you soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge A top-ten university (\u201cthe University\u201d) needed to reach an ambitious enrollment growth target for their online master\u2019s program. They wanted to support that initiative with a focus on digital marketing and enrollment management. The University sought a short-term partnership, which allowed them to fill their needs gaps as they built up internal capabilities. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"case-study-post.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4553","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fee-for-Service: Building a Sustainable Online Program - AllCampus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allcampus.com\/about-all-campus\/press-insights\/fee-for-service-building-a-sustainable-online-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fee-for-Service: Building a Sustainable Online Program - AllCampus\" \/>\n<meta property=\"og:description\" content=\"The Challenge A top-ten university (\u201cthe University\u201d) needed to reach an ambitious enrollment growth target for their online master\u2019s program. 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