{"id":3831,"date":"2022-04-08T10:35:56","date_gmt":"2022-04-08T15:35:56","guid":{"rendered":"https:\/\/www.allcampus.com\/about-all-campus\/press-insights\/coaches-mentors-counselors-how-all-campus-trains-its-advisors-to-provide-support-not-program-pitches\/"},"modified":"2025-07-08T12:59:27","modified_gmt":"2025-07-08T18:59:27","slug":"coaches-mentors-counselors-how-all-campus-trains-its-advisors-to-provide-support-not-program-pitches","status":"publish","type":"post","link":"https:\/\/allcampus.com\/about-all-campus\/press-insights\/coaches-mentors-counselors-how-all-campus-trains-its-advisors-to-provide-support-not-program-pitches\/","title":{"rendered":"Coaches, Mentors, Counselors. How AllCampus Trains Its Advisors to Provide Support, Not Program Pitches."},"content":{"rendered":"<h2 id=\"cs-heading-intro\">Introduction<\/h2>\n<div class=\"testimonial-carousel\">\n<div class=\"testimonial\">\n<div class=\"quote\">We\u2019re more than representatives. We serve as coaches, mentors and counselors.<\/div>\n<div class=\"source\">David Chiscon, director of enrollment at AllCampus<\/div>\n<\/div>\n<\/div>\n<p>Walk around the enrollment offices at AllCampus and you\u2019ll immediately notice them: mugs, banners, the occasional stuffed mascot. School emblems hang from walls and logoed water bottles share space with keyboards.<\/p>\n<p>You might assume that these are the desks of alumni, but these are the workspaces of our enrollment advisors. They consider themselves an extension of the schools they represent and are proud to support the universities that partner with AllCampus.<\/p>\n<p><strong>This team of highly skilled advisors is critical to AllCampus\u2019s focus on exceptional recruitment, enrollment, and retention services<\/strong>. The team has a longstanding history of exceeding expectations because they share their schools\u2019 goals of attracting high-caliber students who will thrive.<\/p>\n<p>How does AllCampus continually foster a strong enrollment team? First, they hire people who have a talent for making connections and who embody the company\u2019s <a href=\"\/careers\/\" target=\"_blank\" rel=\"noopener\">core values<\/a>.<\/p>\n<p>Second, they take the time to thoughtfully train new advisors. This is not a place where new hires are handed a headset and a binder of scripts; AllCampus uses a formalized, tested and proven approach. Advisors are trained in a service-based, consultative process. They can evaluate a student\u2019s fit with a program and nurture the student\u2019s understanding of why that college or university is the best opportunity.<\/p>\n<p>Finally, our advisors prioritize their relationship with their partner university. They are in direct contact with the schools\u2019 enrollment teams and sit in on bi-weekly updates. This allows AllCampus advisors to know their partner programs inside and out. They understand what makes the program distinctive and what will make applicants successful.<\/p>\n<p>The result is more satisfaction from students and stakeholders, more completions and ultimately stronger programs that enhance the universities\u2019 reputations.<\/p>\n<hr \/>\n<h2 id=\"cs-heading-challenge\">The Challenge<\/h2>\n<p>This case study focuses on that second point: making new advisor training a top priority, even as the team and the company expand.<\/p>\n<p>Demand for online education was on the rise even before COVID-19 led to 65% of all institutions moving to fully online or hybrid models in 2020 (<a href=\"https:\/\/www.ncsl.org\/education\/higher-education-responses-to-coronavirus-covid-19\" target=\"_blank\" rel=\"noopener\">NCSL<\/a>). Since 2017, graduate enrollment increased by 134,000 in fully online programs and by 26,000 in partly online programs. At the same time, residential programs saw their enrollment decrease by 87,000 (<a href=\"https:\/\/onedtech.philhillaa.com\/p\/fall-2019-ipeds-data-final-pre-pandemic-profile-of-us-higher-ed-online-education\" target=\"_blank\" rel=\"noopener\">IPEDS<\/a>).<\/p>\n<p>The accelerating interest in graduate online education is reflected by growth at AllCampus and its partners:<\/p>\n<ul>\n<li>The enrollment division grew 48% between 2019 to 2021.<\/li>\n<li>AllCampus saw a 39% increase in students serviced between 2019 and 2021.<\/li>\n<\/ul>\n<p>This led to the challenge: How do we scale on-boarding in a way that ensures that new advisors<\/p>\n<ul>\n<li>ramp up in a timely manner,<\/li>\n<li>meet the needs of university partners,<\/li>\n<li>adhere to industry standards,<\/li>\n<li>and embody AllCampus\u2019s core values?<\/li>\n<\/ul>\n<p>The enrollment team needed an approach that would help any new advisor learn the ins and outs of the role, but that wouldn\u2019t overload them with too much information at once.<\/p>\n<hr \/>\n<h2 id=\"cs-heading-solution\">The Solution<\/h2>\n<p>The enrollment team dug into the on-boarding process. They evaluated every step based on the criteria above. The result was a intensive on-boarding plan that relied on three key components:<\/p>\n<ol>\n<li><strong>The AMPED approach:<\/strong> A unique, proprietary approach to recruitment that prioritizes what the school can do for the student, not what the student can do for the school.<\/li>\n<li><strong>Three-stage timeline:<\/strong> New hires move through three gateways, starting with intensive training, moving to mentor-led check-ins and continuing with ongoing professional development.<\/li>\n<li><strong>Dedicated trainers:<\/strong> In addition to enrollment advisors and enrollment managers, the team includes training coordinators who administer the on-boarding process.<\/li>\n<\/ol>\n<p>&#8220;As a growing team, it has become increasingly important for us to onboard new advisors quickly but thoroughly,\u201d explained Sara Nolte, AllCampus\u2019s EVP of enrollment management and student services. \u201cThe introduction of AMPED, the three-staged training approach, and the addition of the training team have allowed us to do this while maintaining the high level of service that our partners and prospective students have come to expect from the AllCampus enrollment team.&#8221;<\/p>\n<h3>The New Advisor Journey<\/h3>\n<p>Elaine Van Buskirk was hired as an enrollment advisor in 2020. While she hadn\u2019t worked in higher education enrollment directly, Lain spent more than nine years working in senior living, where she honed her customer service and conversational skills, all while staying within state regulations. She had transferable skills but knew she would need guidance at this new company and industry.<\/p>\n<p>\u201cThe amount of thought that went into the training process is incredible,\u201d Lain said. \u201cIt\u2019s really well planned. I completed the training with all the tools I needed.\u201d<\/p>\n<h4>Phase 1: Learn the Ropes, Learn the Approach<\/h4>\n<p>Lain will work with Pace University, a nationally ranked institution that emphasizes transformative education for diverse students. Pace partners with AllCampus on more than 20 undergraduate, graduate and certificate programs.<\/p>\n<p>From day one, Lain built her understanding of both Pace\u2019s programs and AllCampus\u2019s systems. She entered three weeks of intensive \u2014 but supportive \u2014 onboarding. Every day of training was planned out ahead of time.<\/p>\n<p>\u201cThe structure was so welcoming,\u201d Lain said. \u201cI was never left to my own devices and told \u2018just figure it out.\u2019 There was always someone helping me throughout the process. It felt like a well-oiled machine.\u201d<\/p>\n<p>Over these weeks, she was immersed in AllCampus\u2019s AMPED recruitment strategy, which emphasizes a pleasant and proactive approach. She learned how to overcome prospective students\u2019 objections without pushing them into a program where they won\u2019t succeed.<\/p>\n<p>Throughout, Lain\u2019s trainer emphasizes that contact with prospective students should be about having conversations, not making sales pitches or checking boxes. When a prospective student requests information for a specific program, advisors do their best to reach out without hounding them.<\/p>\n<h4>Phase 2: Practice in a Low-Stakes Environment<\/h4>\n<p>Once Lain had a strong grasp on the process, she worked through role plays that tied the student engagement processes together. These let her practice asking open-ended questions, selling the benefits of a program and handling concerns, all while honing his closing tactics.<\/p>\n<p>Lain also sat in on real calls with prospective students. She likes that each advisor has their own style. \u201cIt\u2019s okay to have our own personality,\u201d Lain said. \u201cThe advisors all follow the AMPED approach but we don\u2019t have to read from a script. We can do what works best for us and for the person we\u2019re talking to.\u201d<\/p>\n<h4>Phase 3: Partner Matching and Mentor-Supported Calls<\/h4>\n<p>After three weeks, Lain is familiar with the AllCampus process, understands the program and systems the team uses, and is compliant in FERPA and FA. She is ready to get started.<\/p>\n<p>Every week, Lain logs on and sends emails to her partners at Pace, checking in on any updates or requests from the Pace admissions team. \u201cI\u2019m their teammate,\u201d she explained. \u201cI try to be conversational and personal. I\u2019m always telling them: I\u2019m here to get these students enrolled. Let\u2019s talk about what we can do to make that happen.\u201d<\/p>\n<p>\u201cEven though we work for different companies, we have the same goals.\u201d<\/p>\n<h4>After Training: A Continuing Partnership<\/h4>\n<p>This isn\u2019t the end of the training process. She gets feedback during check-ins at 30 days, 60 days, and 90 days. After the three-month mark, Lain is connected with a mentor who can offer support and advice as she settles into her role. This senior enrollment advisor also ensures that she continues to be an excellent representative of Pace.<\/p>\n<hr \/>\n<h2 id=\"cs-heading-results\">The Results<\/h2>\n<p>Even with the addition of 15 new advisors from spring of 2020 to fall of 2021, results have remained strong: AllCampus generated 74% more applications in Q1 2021 vs Q1 2020.<\/p>\n<p>The employee retention rate of the enrollment division is exceptionally high. This means that partners have consistency in their representation as most advisors stay with their programs for years.<\/p>\n<h3>Training That Serves Our Partners<\/h3>\n<p>This in-depth training process gives our partners the assurance that:<\/p>\n<ul>\n<li>The enrollment team serves as a true extension of their college or university.<\/li>\n<li>Potential students are supported every step of the way, retaining and building their positive impression of the school.<\/li>\n<li>Accepted students are high caliber and more likely to complete their certificate or degree.<\/li>\n<li>The work of the enrollment team will complement the efforts of other AllCampus teams, ensuring a cohesive program management experience.<\/li>\n<\/ul>\n<p>When prospects assume they are talking with a program representative, it\u2019s the ideal outcome\u2014the AllCampus advisors pride themselves on being authentic representatives of their school. They\u2019re not just working on behalf of the school, they\u2019re fans and advocates as well.<\/p>\n<h3>Training That Serves Our Students<\/h3>\n<p>Beyond stats, a sign of success is the satisfaction reported by students.<\/p>\n<p>\u201cOne of the best parts of this work is when students come back and say \u2018thank you\u2019,\u201d David said. \u201cIt\u2019s an incredible feeling that we are making a difference in people\u2019s careers.\u201d<\/p>\n<p>\u201cI love being able to coach someone through a life-changing decision in their life. If they\u2019re overwhelmed, I\u2019m here to guide them.\u201d Lain said. \u201cWorking in higher education with people who are at a turning point in their career \u2014 that fills my cup. You\u2019re helping people towards something that\u2019s going to be a positive step forward.\u201d<\/p>\n<hr \/>\n<p><strong>Want to learn more about what AllCampus can do for you?<\/strong> Fill out the form below and we\u2019ll be in contact with you soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every point of contact that a prospective student has with an institution shapes their impression. An email or conversation can make the difference between a submitted application or a missed opportunity. That\u2019s why successful student recruitment depends on a talented enrollment team.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"case-study-post.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3831","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coaches, Mentors, Counselors. 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